Privacy Policy

Last Updated: December 5, 2025

1. Introduction

London Museums Directory ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://londonmuseums.co.uk (the "Site").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Subscribe to our newsletter
• Contact us through our contact form
• Create an account on our website
• Participate in surveys or promotions
• Interact with our social media pages

This information may include:

• Name and contact information (email address, phone number)
• Demographic information (age, location, interests)
• Communication preferences
• Any other information you choose to provide

2.2 Automatically Collected Information

We may automatically collect certain information about your device and usage patterns, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on our Site
• Referring website information
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Service Provision

• Provide and maintain our museum directory services
• Process and respond to your inquiries and requests
• Send you newsletters and promotional materials (with your consent)
• Improve our website functionality and user experience

3.2 Communication

• Respond to your comments and questions
• Send you important updates about our services
• Provide customer support
• Notify you about changes to our Privacy Policy or Terms of Service

3.3 Analytics and Improvement

• Analyze website usage patterns and trends
• Conduct research and analytics to improve our services
• Monitor and prevent fraud and security threats
• Comply with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you. These parties are bound by confidentiality agreements and are prohibited from using your information for any other purpose.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. You can control cookie settings through your browser preferences.

6.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to track visitors across websites for advertising purposes

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy of that information in a portable format.

7.2 Correction and Update

You can request that we correct or update any inaccurate or incomplete personal information.

7.3 Deletion

You may request that we delete your personal information, subject to certain exceptions.

7.4 Opt-out

You can opt out of receiving marketing communications from us at any time by clicking the unsubscribe link in our emails or contacting us directly.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

10. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

13. Compliance

This Privacy Policy is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).